- FOR LUMINOUS, ICY BLONDES - The Platinum shampoo neutralizes yellow and gold tones in bleached and lightened hair. Its the perfect product to maintain your hair in between salon visits!
- FOR CHEMICALLY TREATED HAIR - This product is formulated for use on chemically treated hair - including permed, straightened, relaxed, keratin treated, or colored hair (permanent or semi-permanent). It will not give good results on untreated hair.
- ENHANCE YOUR COLOR - This product delivers a super dose of pigment instantly while hydrating and reconstructing the hair fibers. It tones and deposits color, leaving dull hair revitalized and makes the color look luxuriously natural.
- VEGAN & CRUELTY FREE - This 100% vegan formula is PETA approved and is free from parabens, sulfates and silicones. We are passionate about creating hair care that delivers unique results without compromising sustainability or ethics.
- NOURISH, HYDRATE, REFRESH - Enriched Hibiscus flower extract strengthens the hair and promotes a healthy scalp. Smoothing avocado oil moisturises your scalp and reduces tangling.
- FOR LUMINOUS, ICY BLONDES - The Platinum shampoo neutralizes yellow and gold tones in bleached and lightened hair. Its the perfect product to maintain your hair in between salon visits!
- FOR CHEMICALLY TREATED HAIR - This product is formulated for use on chemically treated hair - including permed, straightened, relaxed, keratin treated, or colored hair (permanent or semi-permanent). It will not give good results on untreated hair.
- ENHANCE YOUR COLOR - This product delivers a super dose of pigment instantly while hydrating and reconstructing the hair fibers. It tones and deposits color, leaving dull hair revitalized and makes the color look luxuriously natural.
- VEGAN & CRUELTY FREE - This 100% vegan formula is PETA approved and is free from parabens, sulfates and silicones. We are passionate about creating hair care that delivers unique results without compromising sustainability or ethics.
- NOURISH, HYDRATE, REFRESH - Enriched Hibiscus flower extract strengthens the hair and promotes a healthy scalp. Smoothing avocado oil moisturises your scalp and reduces tangling.