RUSK Deepshine Platinumx Shampoo is a gentle cleansing shampoo formulated to neutralize yellow, boost brightness, and eliminate brassiness. Say good-bye to unwanted yellow tones, gray hair and boost brightness with Deepshine Platinumx. This everyday gentle cleansing formula features wheat protein to help balance moisture; honey, lemongrass, verbena and citrus extracts to help brighten hair color.