Argan Oil Permanent Color Cream is a rich, brilliant permanent hair color crafted in Italy. Infused with 100% argan oil for cuticle smoothness and shine, this 100 % rich gray coverage provides long lasting luminous color. This Cruelty-free cream contains 2 full applications in every tube. • Fade resistant, vibrant color • Advanced micro-pigments migrate deep into the hair shaft to deliver true, rich, accurate tones • Consistent, fade-resistant performance • Hydrates, restores & strengthens the hair • Explosive shine, silky feel and a rich, soft texture • Instantly improves the cuticle elasticity • Nourishes, repairs & locks in moisture